About

I am a Digital Strategist and UX Researcher, based in Brisbane QLD

My approach is to build a greater understanding for the needs and motivations for end users and embed these insights into the strategy and design of digital products.

By designing digital products, I aim to blend business goals with customer needs & motivations that result in rich and engaging user experiences.

Working on a wide variety of digital products over a the past 6 years, I aspire to craft digital experiences and uses technology to offer engaging innovative solutions, while solving complex user problems and achieving business objectives.

I use various UX Research methods and create new processes that guide the digital strategy. I act as the advocate for the end user, gaining insight and building empathy for the stakeholder’s needs and motivations.

By combining creative design with business goals and stakeholder analysis, I aim to deliver innovative design solutions that directly meet the needs of a product’s end users.

Experience