Your website is often the first point of contact potential customers have with your business, and first impressions matter. If your website is outdated or ineffective, it could be costing you leads, sales, and revenue. That’s where Growth driven design (GDD) comes in. Growth driven design is a methodology that emphasises continuous improvement and data-driven decision making to optimise your website for growth. In this step-by-step guide, we’ll explore how to revamp your website with Growth driven design in Brisbane and drive growth into your business.
The traditional website design process is a linear process that involves planning, design, development, and launch. This process can take several months or even years to complete, and it’s often difficult to make changes once the website is live. On the other hand, Growth Driven Design is a more nimble approach to creating a website that involves continuous improvement and data-driven decision making. Instead of launching a complete website, the Growth Driven Design process involves launching a “launchpad” website that is designed to be improved upon rapidly over time.
Growth Driven Design offers several benefits over traditional website design. Firstly, it allows you to launch a website quickly, which means you can start attracting leads and customers sooner. Secondly, it enables you to make data-driven decisions based on how your website is performing, rather than relying on assumptions or guesswork. Thirdly, it provides a more cost-effective approach to website design, as you can make incremental improvements over time rather than investing in a complete redesign every few years.
The Growth Driven Design process involves several steps, including conducting a website audit, developing a wish list, building and launching a launchpad website, continuous improvement and optimisation, and measuring success with key performance indicators (KPIs).
Defining a website strategy is the foundation of Growth Driven Design. It involves identifying the objectives and goals of the website and understanding the target audience. By conducting a thorough analysis of the business and its customers, you can create a website strategy that is aligned with the overall business strategy. This includes determining what pages, content, and functionality the website needs to have to achieve its goals, as well as identifying any gaps or weaknesses in the current website that need to be addressed. Defining a website strategy is a crucial step in creating a website that is not only visually appealing but also delivers results for the business.
Before you can start revamping your website with Growth Driven Design, you need to conduct a website audit to identify areas for improvement. This involves reviewing your website’s performance, analysing user behavior, and identifying areas where your website is falling short. By conducting a website audit, you can develop a roadmap for improvements and prioritise the most important changes.
Once you have identified areas for improvement, you can start developing a wish list of improvements. This involves brainstorming ideas for how to improve your website’s design, functionality, and content. You can then prioritise these improvements based on their impact on your business goals and your budget.
The next step in the Growth Driven Design process is to build and launch a launchpad website. This website is designed to be a minimum viable product that can be improved upon over time. It should include the most important improvements from your wish list and be optimised for lead generation and conversion.
After launching your launchpad website, you can start making incremental improvements based on data-driven decision making. This involves analysing user behavior, identifying areas for improvement, and testing changes to see how they impact your website’s performance. By continuously improving your website, you can ensure that it is always optimised for growth.
To measure the success of your Growth Driven Design efforts, you need to establish key performance indicators (KPIs) that align with your business goals. These KPIs might include metrics such as website traffic, lead generation, and revenue. By tracking your KPIs over time, you can see how your website is performing and make data-driven decisions to drive growth.
Revamping your website with Growth Driven Design in Brisbane is a powerful way to drive growth into your business. By adopting an agile approach to website design, you can continuously improve your website based on data-driven decision making. This approach allows you to launch a website quickly, make incremental improvements over time, and measure the success of your efforts. At Magin Creative, we champion Growth driven design, which is why we created Digital Strategies for businesses which is the crucial first step in the Growth Driven Design journey. If you would like to find out more about it, get in touch with us today. We are confident that if you are looking for your website to grow, considering Growth Driven Design can provide your business with a framework to achieve your goals.